Mexican Parks Trade Free Wi-Fi Access for Dog Poop
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Dog poop in public parks can really be the pits – however a new campaign by DDB in Mexico includes a genius incentive to get dog owners to clean up their pup’s leavings. For every “deposit” made in a specially sanctioned receptacle, the surrounding area will get free Wi-Fi, paving the road to the information superhighway with poop.
Conceived by the Mexican internet company Terra, the campaign will help bring new Wi-Fi services to local parks and public meeting places. Many parks and areas in the United States now feature Wi-Fi, but the service has yet to become widespread in many areas around Mexico.
